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How promotions work

Sponsored listings, clearly labelled

A promotional placement should help you discover a car while remaining easy to recognise.

Updated 15 September 2026

What Sponsored means

Sponsored labels identify promotional placements arranged with a dealer. These cars may appear in a separate sponsored section and carry the label on their card and detail page. A placement can be part of a paid or promotional arrangement.

Sponsorship does not improve a business verification badge, certify a car, change its condition disclosures or guarantee value, availability, enquiries or sales.

How cars are selected

The marketplace owner enables promotions for a defined period. Only live cars from approved businesses are eligible. A promotion stops displaying when it expires, is turned off, the car becomes unavailable, or the business loses approval.

Ordinary suggestions use car attributes such as price, location and make. Sponsored cars are shown separately in discovery sections. No third-party advertising network is used to select these placements.

For dealers

Ask about the available placement and agree the price, dates, cancellation terms and any refund conditions before paying. The site does not currently take sponsorship payments or start recurring subscriptions.

Ask about sponsored placement